  |
"While conceptualizing your web
site, developer should identify the underlying business objectives and
the target visitors. A techno-aesthetic-commercial acumen can only
deliver a solid web foundation for your business" If the design is only for design's sake,
chances are you'll distract users from your products and services by
hindering performance and usability as elaborate graphics and plug-ins
takes time to load, actually driving users away. Your needs are very
different if you're Giorgio Armani than if you are a B2B procurement
site for the chemical industry. In some cases visual extravagance is
essential to maintaining a company's brand image. In others such
extravagance would be merely annoying at best. If flashing graphics and
pop-up windows aren't functional elements--that is, elements that add
value and ultimately result in revenue in some way-- then it is better
to keep things simple. Your site's design must also help users browse
your site and take it in. One way to achieve this goal is by carefully
organizing a "design hierarchy" or "drill down" for
your site, breaking down each page into concise sections and arranging
them in order of importance, so that users can find what they want more
easily. Consistent nomenclature and iconography are equally as
important. Idea-Mine's team of professionals in the areas of design,
marketing and programming will give your company a web site that helps
increase your revenues and please your audience. Competence:
|
